Barton, Gibson & Carr: E-Commerce and Digital Marketing for Lylian Heirloom Clothing

For boutique brands with a storied legacy, Barton, Gibson & Carr deliver beautiful e-commerce websites and comprehensive digital marketing that honors tradition while reaching new audiences. Lylian Heirloom Clothing, a bespoke children’s clothing store with roots in New Orleans’ early 20th-century fashion scene, partnered with Barton, Gibson & Carr to bring its timeless collection online, creating a digital presence that reflects the elegance and craftsmanship of its garments.

Preserving a Legacy Through Modern Digital Marketing

Lylian Heirloom Clothing traces its origins to the early 1920s, when it was first sold in the Louise Shop in the French Quarter. The brand grew out of the Acadian Handicraft Project, which connected gifted seamstresses from southwest Louisiana—many of whom spoke only Cajun French—with New Orleans stores and buyers. These artisans produced everything from baby clothes to embroidered evening gowns, Christening gowns, and First Communion dresses for distinguished stores such as Maison Roff, the precursor to Maison Blanche. Over the decades, Lylian’s reputation expanded well beyond the city, eventually moving to St. Charles Avenue before its collection found a permanent home at Pippen Lane on Magazine Street, where it remains a beacon of bespoke children’s fashion today.

Creating a Digital Presence as Elegant as the Brand

Barton, Gibson & Carr designed an e-commerce website that mirrors the elegance, craftsmanship, and heritage of the Lylian collection. With a focus on user-friendly navigation, detailed product pages, and high-quality visuals, the site allows customers to explore and shop timeless pieces online, from heirloom baby dresses to embroidered gowns. Complementing the website, Barton, Gibson & Carr implemented digital marketing strategies including social media management, targeted advertising, and email campaigns, helping Lylian Heirloom Clothing reach both loyal customers and new generations of families seeking timeless, bespoke children’s fashion.

A Small Business Marketing Agency That Honors Tradition

As a trusted small business marketing agency, Barton, Gibson & Carr specialize in helping heritage brands grow while maintaining their authenticity. Their work with Lylian Heirloom Clothing demonstrates how e-commerce design and strategic digital marketing can bridge decades of tradition with the modern online shopping experience. By combining history, storytelling, and modern digital strategy, Barton, Gibson & Carr ensure that Lylian’s heirloom-quality garments continue to reach discerning customers worldwide.