Barton, Gibson & Carr: UX and Digital Strategy for Stanford University Medical System

When world-class institutions need world-class digital solutions, they turn to Barton, Gibson & Carr. As a leading higher education marketing agency, the firm partnered with the Stanford University Medical System to modernize and unify its complex network of internal websites. This initiative involved the migration and UX redesign of hundreds of laboratory-specific websites, ensuring each maintained its unique identity while meeting Stanford’s high standards for usability, accessibility, and design consistency.

Elevating the Digital Experience for a Distinguished Institution

Stanford University stands among the most prestigious research and medical institutions in the world—renowned for its innovation, academic rigor, and groundbreaking discoveries. Barton, Gibson & Carr approached the project with a deep understanding of that legacy. Their mission: to build a cohesive digital ecosystem that reflected Stanford’s excellence while simplifying navigation for faculty, researchers, and staff. The result was a modern, intuitive web experience that enhanced efficiency, collaboration, and institutional pride across Stanford’s medical research community.

Expertise in Higher Education and Research Marketing

With extensive experience in higher education marketing and digital transformation, Barton, Gibson & Carr specialize in helping universities and research organizations align their brand identity with user-focused design and technology. Their work for Stanford University Medical System demonstrates their ability to manage complex digital ecosystems—integrating thoughtful UX design, streamlined information architecture, and consistent branding to serve both internal stakeholders and global audiences.

A Higher Education Marketing Agency That Delivers Innovation

As a trusted higher education marketing agency, Barton, Gibson & Carr bring together strategic thinking and creative precision to help academic institutions stand out in a crowded digital landscape. The Stanford University Medical System partnership highlights their strength in managing large-scale projects for elite organizations—transforming fragmented online systems into cohesive, intuitive, and visually engaging digital experiences worthy of Stanford’s distinction.